Coaching is not about giving advice. Nor is it about building potential. It is about standing for those you coach as possibilities. The job of the coach is to create reality—not fix people. A successful coaching relationship depends on the commitment of the person being coached to accomplishing something bigger than what their past dictates is possible. Coaching is about working with individuals to create who they are committed to Being as if that is who they are already. Coaching produces results without control.

Coaching is not an intervention. It is an interaction to empower what’s right and what works, as opposed to an intervention to change or fix something. In the course of the interaction, the coach attempts to either dissolve a distinction that’s there and is not producing any juice or create a distinction that’s missing. The coach is basically introducing a possibility to a committed player who can’t see that possibility.