We determine what is reasonable by looking at what has worked in the past. Making decisions that are reasonable (based on past results and historical data) gives us more of the same. Being reasonable does not serve breakthroughs. We can only have a breakthrough by making unreasonable commitments to possibilities that are outside “The Box”. Fulfilling an unreasonable commitment is a breakthrough relative to “business as usual” (the context for fulfilling reasonable commitments).

See Also



Transformational Leadership